What business wants from the arts

Traditional values or cutting edge originality? Creative momentum or red carpet status? What does your potential business partner want?
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Melbourne Recital Centre- Etihad 2013 Creative Partnership winners. Image via Creative Partnerships 

Business loves innovation and business loves new markets. We are now living in an age of individual choice, the engine driving market forces. As a result, businesses are reinventing themselves all the time to keep ahead of the increasing fragmentation.  This is what an arts organisations can potentially offer any business.

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Leon Gettler
About the Author
Leon Gettler is a freelance business journalist.  He spent18 years as a journalist at Fairfax Media and has contributed to contributed to The Age, Sydney Morning Herald, the Australian Financial Review, Boss, BRW, CFO, Smart Company, Leading Company and StartUp Smart.