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What business wants from the arts

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Leon Gettler

Traditional values or cutting edge originality? Creative momentum or red carpet status? What does your potential business partner want?

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Melbourne Recital Centre- Etihad 2013 Creative Partnership winners. Image via Creative Partnerships 

About the author

Leon Gettler is a freelance business journalist.  He spent18 years as a journalist at Fairfax Media and has contributed to contributed to The Age, Sydney Morning Herald, the Australian Financial Review, Boss, BRW, CFO, Smart Company, Leading Company and StartUp Smart.