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Finding the right business to partner your arts organisations

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Leon Gettler

Businesses like BP and Transfield look like great partners for arts organisations. But if you don't ensure genuine common interest with your artists and audiences you could face a public relations nightmare.

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Image: Robert Boyd via The Great God Pan is Dead

About the author

Leon Gettler is a freelance business journalist.  He spent18 years as a journalist at Fairfax Media and has contributed to contributed to The Age, Sydney Morning Herald, the Australian Financial Review, Boss, BRW, CFO, Smart Company, Leading Company and StartUp Smart.