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Cultivating values that woo philanthropists

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Jennifer Radbourne & Kenneth Watkins

Donors give because their values align with the company’s values, so philanthropy managers need to identify the values they can share with potential donors.

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About the author

Jennifer Radbourne is an academic whose carer has encompassed both research and practice in arts management, arts governance and arts marketing. Kenneth Watkins has spent 21 years leading fundraising and philanthropy at The Australian Ballet, where he has raised $80 million.