The Chinese-speaking market is perhaps the greatest untapped audience for the arts. Charmaine Wong of Think China Australia tells us how to reach this growing market.
Arts organisations have been alerted to the impact that cultural tourism is having upon our sector. But the reality is that we often feel overwhelmed by how to tap into that market. After all, the tourism sector is a massive competitive market, and one that does not always prioritise the arts over events and destinations.
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