Barnsley Civic
Marketing Manager
Job Summary The Marketing Manager will manage and deliver the marketing & communications strategy of Barnsley Civic, using data and CRM systems to improve performance and delivery. Job Description Barnsley Civic delivers a wide-ranging commercial and artistic programme, including both ticketed and non-ticketed events; plus a growing strand of hires and space rentals. The Marketing Manager will use their creativity and experience to shape marketing activities across a diverse range of physical and digital channels. They will lead the marketing team as they…
Job Summary
The Marketing Manager will manage and deliver the marketing & communications strategy of Barnsley Civic, using data and CRM systems to improve performance and delivery.Job Description
Barnsley Civic delivers a wide-ranging commercial and artistic programme, including both ticketed and non-ticketed events; plus a growing strand of hires and space rentals. The Marketing Manager will use their creativity and experience to shape marketing activities across a diverse range of physical and digital channels. They will lead the marketing team as they grow ticket sales and hires, build organisational profile and expand community engagement.
The Marketing Manager reports directly to the Executive Director. The Marketing Manager directly line-manages the Marketing Officers.
Job Requirements
Experience of managing and executing effective marketing and communications campaigns. Experience of digital marketing techniques and tools. Experience of detailed budget management & financial processes. Experience of working towards, and delivering on, challenging ticket sales and commercial targets. Experience of commissioning, overseeing, and manage creative campaigns and content. Experience of producing high-quality, engaging materials aligned with brand objectives. Knowledge & understanding of media, press, and advertising landscapes. Knowledge of & expertise in using Microsoft Office suite, Adobe suite, WordPress etc. An innovative thinker with a track record of developing creative solutions. Possessing outstanding written and verbal communication skills. Ability to work at a consistently high tempo delivering on challenging targets daily. Ability to manage workload and prioritising tasks with high efficacy. Ability to inspire and lead a wider marketing team.
Job Responsibilities
Support the Executive Director in delivering evidence-led marketing and communications strategies that increase attendance, engagement, commercial hires, and revenue across Barnsley Civic’s theatre, exhibitions, events, and participation programmes. Plan and deliver multi-channel marketing campaigns, manage the organisation’s brand, oversee communications, media relations, website content, and digital presence, and develop partnerships with external agencies and stakeholders. Manage marketing budgets and contribute to achieving ticket sales, commercial hire, and fundraising targets. Collaborate across departments to promote showcase events and membership campaigns. Line-manage Marketing Officers, providing leadership, supervision, performance management, and professional development support. Analyse audience, sales, and campaign data to inform decision-making, maintain CRM systems, and report on performance and return on investment.
