Continuo Foundation
Commercial Director - Continuo Connect
Job Summary
This is a fantastic opportunity to work in a highly successful classical music tech start-up, alongside a brilliant founder. Bring your expertise to significantly scale customer engagement and interaction. Play a vital role in a successful non-profit digital initiative in a flourishing arts sector.Job Description
The Opportunity
This is a fantastic opportunity for a dedicated Commercial professional to work in a highly successful classical music tech start-up, alongside a brilliant founder. Bring your expertise to significantly scale customer engagement and interaction. Become a vital part of a successful non-profit digital initiative, and make a fundamental contribution to the flourishing arts sector with a rich history and an exciting future.
Continuo Foundation is seeking an ambitious professional to take lead on our digital platform; Continuo Connect (CC). Build on the platform’s success in attracting a community of artists, festivals and audiences. Engagement is growing; visitor traffic, newsletter subscribers and volume of artists using the platform have more than tripled since the launch.
The Role
- Work with the CEO on the strategy to increase engagement from artists, festivals and audiences
- Identify, evaluate and Implement new growth initiatives
- Lead the existing team of freelancers, volunteers and our technology partner
- Ensure engaging content (site, newsletter, social media) is delivered consistently by the team
- Grow engagement through marketing initiatives, new features, partnerships, etc. and define KPIs for growth
- Develop new and existing relationships, with relevant stakeholders across the early music ecosystem and tangential sectors to expand our reach
- Working with technology partners to continuously evolve the platform based on insights from data and user research and new business initiatives
- Assist CEO in preparation of business plans for funding of new initiatives
- Proof reading copy and content for publication on our website and channels
Job Requirements
Experience and Aptitudes:
- Values consistent with Continuo Foundation’s mission
- 3+ years of experience in marketing and/or business development with proven results
- Demonstrated interest in classical music is desired
- Tech experience, working in a start-up or growing a digital business is desired
- Knowledge of events listings sites and/or the classical music industry is desired
- Highly organised, detail-oriented
Job Responsibilities
Leadership:
- Intellectually curious and able to understand the landscape in which CC operates
- Identify, evaluate and Implement new growth initiatives
- Experience managing a team, coordinating stakeholders and overseeing multiple projects simultaneously
Marketing & Audience Growth:
- Experience with social media and audience engagement strategies
- Digital marketing tools (eg Hootsuite) and e-newsletter platforms (Substack, Mailchimp)
- Analytical skills to assess marketing initiatives
- Website management and basic tech development knowledge
- Ability to generate engaging and relevant ideas for content, with exceptional writing skills
- Preferred: Familiarity with content management systems (eg Contentful, Monday.com)
- Ability to develop and assess strategies for growth
Relationship-Building:
- Outgoing, excellent interpersonal skills; collaborative mindset
- Able to proactively liaise with musicians, writers, festivals, partner organisations and donors