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Bow Skills Lab: Website building and SEO basics

A workshop on how to make or improve your website, and the basics on Search Engine Optimization (SEO) to increase visibility, with Monika Gravagno of Facciocose. 

Take part in a practical, in-depth session on website building and SEO basics, with Monika Gravagno of Facciocose. Facciocose is a London-based Physical Theatre Company who offer creative mentoring 

Your website is the most powerful marketing tool available to you, it should have the ability to generate sales and increase business growth. This programme teaches you how to make or improve your website, and how to implement Search Engine Optimization (SEO) to generate traffic and get visibility. This workshop will be beneficial for anyone looking to improve their digital presence, even if you already have an existing website on a different platform. 

Focuses of the workshop: 

BUILDING A WEBSITE 

  •  How to choose a domain name 
  • Trademark 
  • Web hosting 
  • Analysing pros and cons of website building platforms: (Wordpress, Squarespace, Wix, Shopify), to pick the best solution for you 
  • How to structure your website: navigation menu, home page, hyperlinks 
  • Full responsive website 

PREPARING YOUR WEBSITE FOR SEO 

  •  What is Search Engine Optimization and Google ranking 
  • Keywords: how to select your target keywords 
  • Relevancy: how to use keywords in URL address, page titles, headings, page body. Snippet and meta description 
  • Images: ALT tags and sizes 

Bow Arts seeks to support creative professionals at all stages of their careers. In 2015 Bow Arts launched Bow Skills in response to an artist survey which showed over 90% of practicing artists find it useful to receive further support outside formal education. Bow Skills is a dynamic and relevant programme of Continuing Professional Development (CPD) which is informed by an artist steering group and open to all creative practitioners across London. The programme of talks, panel discussions, new skills labs and peer crits is open to all, with concession rates available to Bow Arts artists and students.

For further details and tickets, please visit our website.

Tickets £10/7 (concession rate applies to students and Bow Arts artists)

Event starts
Saturday 11 July, 2020
Event ends
Saturday 11 July, 2020
Venue
Bow Arts Trust
Venue Address
183 Bow Rd, Bow, London E3 2SJ
Location

London , London

Website
Bow Arts (opens in new window)
Category
Courses & Training