Knowing what other creative practitioners are doing is essential to pitching your own marketing.
Image via Pixabay
It can be scary to take a good hard look at your competition, but it’s in the best interests of every creative practitioner to know who else is out there, no matter how big or small you are. Understanding your competitors means understanding what your own business should be doing, and how to focus your marketing more effectively. A competitor analysis can also help you understand what your own customers or clients want, and how to better communicate with them.
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