Understanding your competition

Knowing what other creative practitioners are doing is essential to pitching your own marketing.
[This is archived content and may not display in the originally intended format.]

It can be scary to take a good hard look at your competition, but it’s in the best interests of every creative practitioner to know who else is out there, no matter how big or small you are. Understanding your competitors means understanding what your own business should be doing, and how to focus your marketing more effectively. A competitor analysis can also help you understand what your own customers or clients want, and how to better communicate with them.

Start by looking for both direct and indirect competitors. A direct competitor is someone offering the same creative goods or services, in the same market, to the same kinds of clients. Getting very specific about the details reduces the number of direct competitors and makes the process much less fraught, and less complicated.

Unlock Padlock Icon

Unlock this content?

Access this content and more

Monica Davidson
About the Author
Monica Davidson is the CEO of The Creative Plus Business Group, an organisation that helps creative people improve their business skills. Monica Davidson is the CEO of The Creative Plus Business Group, an organisation that helps creative people improve their business skills.   Monica Davidson is the CEO of The Creative Plus Business Group, an organisation that helps creative people improve their business skills.   Monica Davidson is the CEO of The Creative Plus Business Group, an organisation that helps creative people improve their business skills.   Monica Davidson is the CEO of The Creative Plus Business Group, an organisation that helps creative people improve their business skills.