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9 tips for writing the perfect job ad

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Writing an arts job ad doesn’t have to be a headache. As both a recent applicant and advertiser of jobs, George Dunford has a few tips on writing job ads that stand out.

Writing an ad for an existing job vacancy is a strange mix of information writing and copywriting. When it’s done with too much information it sounds dull, like the type of job no-one would go for, but if it has too much copywriting then the ‘sell’ of the job confuses and sometimes even deceives potential applicants. Recently we advertised a couple of roles at ArtsHub and it’s made me think about how to write a job application that is clear yet still inspires good applicants.

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