MEDIA RELEASE COURTESY OF: IDEA GENERATION GALLERY

Idea Generation Gallery presents a unique exhibition, Storm Thorgerson Right But Wrong, uncovering some of the events, exstallations, sculptures, images, drawings, and ideas behind Storm Thorgerson’s 40 year career as one of the pioneers of original commercial design.

The retrospective, 2nd April – 2nd May, is not only an exhibition of his most celebrated covers but also offers a unique insight into the otherworldly and incongruous work Storm is carrying out today.

From Led Zeppelin to Pink Floyd, Black Sabbath to Megadeath, Muse to the Mars Volta the Idea Generation Gallery presents a retrospective of one of the greatest album artists of all time.
“I guess we try to do a performance to echo that given by the musicians, but often in a remote
place, which then needs to be recorded/photographed or nobody would bloody see it.”

Storm Thorgerson Idea Generation Gallery presents a unique exhibition uncovering some of the events, exstallations, sculptures, images, drawings, and ideas behind Storm Thorgerson’s 40 year career as one of the pioneers of original commercial design.

The retrospective is not only an exhibition of his most celebrated covers but also offers a unique insight into the otherworldly and incongruous work Storm is carrying out today.

Storm’s distinctive imagery is among the most recognisable in the modern world. Creating visually arresting and thought provoking visuals, Storm’s work establishes him as one of the most important creative minds of recent times.

Responsible for what has been dubbed as one the greatest album covers of all time, - Pink Floyd’s 1973 The Dark Side of the Moon - Storm’s other collaborations with 10CC, Catherine Wheel, The Cranberries, Muse, Genesis, Led Zeppelin and Peter Gabriel have all gone down in musical and design history and he continues to create groundbreaking work well into his 60s.

The art of Storm Thorgerson is as famous as the music it accompanies. As a childhood friend of the founding members of Pink Floyd, he went on to become their designer-in-chief, creating a string of eye catching designs including Atom Heart Mother, Wish You Were Here and The Division Bell.

Furthering his talents, Storm’s direction for the Pink Floyd video Learning to Fly won the best director award at the American Billboard Awards.

Considered as the most influential and prolific designer of rock music imagery and photography Idea Generation Gallery will showcase Storm’s unmistakable contributions to both visual art and music over the last few decades.

As the music industry places its energies into downloads and MP3s album art work faces extinction, Storm’s work and pioneering legacy of this art form becomes even more important as it becomes ever rarer.

Alongside some of the most iconic images from his seminal career, the exhibition will include previously unseen sculptures, sketches and writings from the artist. The exhibition will provide an in-depth account of the artist and the processes behind some of Storm’s most acclaimed works.

Especially for Idea Generation Gallery, Storm will present a number of brand new site-specific installations, including ambitious reinterpretations of a few his most renowned pieces such as Pink Floyd's The Dark Side of The Moon (1973)album cover and the cover of Muse's Absolution (2003).