In the first ever extensive collection and exhibition of her work Alex Box gives full access to images which radically unsettle and deconstruct conventional images of beauty in fashion. Using everything from pigment to post-its to magically transform her models Alex opens up the human form to a fantastical and expressive range of new possibilities.

Her unconventional approach to make-up emerged from her Chelsea art school experimentations in sculpture and performance, Alex Box’s mature work uniquely merges fantasy, fashion, science and illustration. Almost anthropological in her exploration of the face, Alex liberates each image from the constraints of reality in arresting images which are colourful, humorous and sometimes disturbing.

Hosted at Annroy, Rankin’s new Kentish Town gallery space, the exhibition moves from dark Berlin cabaret to kaleidoscopic clown. Each creation is an instinctive response to the moment, the model and the mood to form a moving expression of the many faces of beauty.
Her collaboration with Rankin who shot the images for the book, and her work for designers including Gareth Pugh and Karl Lagerfeld, creates a powerful fusion of art and performance with fashion. She imaginatively investigates fashion’s many modes of representation and as such is both a critic and a confidant.

‘The minute you obliterate somebody’s spirit, you’re abusive” These images by contrast show mysterious, moving and exotic creatures, empowered by their abstraction and the endless possibilities of transformation.

Alex Box is published by Turnaround (£50) and will be exhibited at Annroy Gallery, Kentish Town from 23rd October – 23rd November. Alex Box is artistic director of make-up brand Illamasqua.