Set to launch at Trafalgar Square this coming October is Memory Cloud, a latest interactive exhibit supported by ICA Live and Media Arts.

Memory Cloud, designed and implemented by brothers Stephen and Theodore Spyropoulos, is a new interactive smoky communication that will be underway in central London for three nights, from the 8th until the 10th of October.

The installation combines a very modern medium with a 5,000-year-old one. In Memory Cloud, visitors can text any message they like to the artists’ creation, and that phone message will be made into light-and-air smoke signals, uncensored and huge in Trafalgar Square.

This new exploration of personal expression in public spaces is from Minimaforms, founded in 2002 by brothers Stephen and Theodore Spyropoulos as an experimental architecture and design practice that explores projects that provoke and facilitate new means of communication.

Both brothers have a solid background in architecture and design, combining their considerable talents for good use in the experimental art world. Theodore Spyropoulos directs the architecture and design practice of their company Minimaforms, while also busy co-directing the Architectural Association Design Research Lab and is a visiting research fellow at MIT. He has taught at UPENN and Royal College of Art and has previously worked with the offices of Peter Eisenman and Zaha Hadid Architects.

Stephen Spyropoulos, as well as co-directing the architecture and design practice for Minimaforms., is also the Design Director for Heavy [New York] and is a faculty design member of Mason Gross School of the Arts, Rutgers University.

Memory Cloud
Trafalgar Square
8 – 10 October 2008
7pm - 9.30pm