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Showing all Audience Development news
In this age of digital marketing and social media it can sometimes feel as if you’ve stepped into a minefield when it comes to event marketing.
Research has shown that over 60% of recent visitors attended cultural organisations as children, findings which have significant ramifications for the sector in the future.
As thrilling as they are for audiences, Australia’s musical theatre scene is dominated by productions honed on the West End and Broadway.
In order to say yes to the good stuff, you’ve got to learn to say no.
We need to rethink our physical spaces to create meaningful live experiences for the constantly connected generation.
Opinions & Analysis
The British Museum has uncovered some tricks to getting visitors to use their audio guide.
Over-sensitive political correctness is damaging freedom of expression, the Festival of Dangerous Ideas was told.
Publishers and film sets are ramping up security as it becomes harder to avoid spoilers.
Violinist William Hennessy is inspired by the French pianist Alfred Cortot.
Digital media now dictates a child's initial experience of literature, art and - most worryingly - often creative discovery.
Since 50 Shades of Grey catapulted from Twilight fanfiction to a phenomenon of its own, fanfiction has gained a new frisson.
The more income streams you have, the more opportunities you have to make art. The most successful artists can check many, if not all, all of these funding sources.
Open rehearsals are not just an audience development strategy. They change public understanding of how art is made.
Blogging is a business anyone can get into but only a few can make pay.
A bricklayer at a barbie held the key to turning the tragedy of asbestos into Dust, a dramatic case study in social change art
VIDEO: We all need a little inspiration. Inspire60, ArtsHub's new video series brings you a regular 60 seconds of inspiration from extraordinary creative people.
Bits & Blogs
Why cultural entrepreneurship works in our times of funding cuts, and tips from the experts on how to navigate new pathways to innovative partnerships.
Animal insights can help clarify what your audience is looking for and how they see you.
If you want to use Facebook, Twitter or Instagram to promote your art or arts organisation, you need to use these tools but avoid the traps.
The arts used to pursue cultural popularity but decry popular culture. Not any more.
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