Want young audiences? Lower your prices

Price hikes inflict disproportionate damage on the most sought after demographic: the young audiences who will deliver sustainability.
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Image via Nuyorican Poets Cafe

If you ask the young spectators who line up outside the Nuyorican Poets Café each week why they’re drawn to our shows, you’ll hear a range of reasons. Audiences find the spoken word events we host empowering, energetic, and inventive. But there’s one common factor that appeals to most of the Café’s youthful spectators: tickets to our shows are cheap.

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Daniel Gallant
About the Author
Daniel Gallant is the Executive Director of the Nuyorican Poets Cafe in New York, as well as a writer, producer, actor, and teache