Price first, design later - how the arts can learn from IKEA Print Email Email to a friend Your email Your name Friend's email Friend's name Verification Please prove your humanity Go on prove it :) Close Related Articles From New York to New Zealand – how a coup is changing a gallery (locked) ArtsHub speaks with Neal Stimler, The Met’s Public Engagement guru who is changing the face of the Auckland Art Gallery, one byte at a time. 13 ways to build a strong social media presence (locked) Don’t know where to start when it comes to social media? Here's some advice from the experts. Social practice: embedding art in community (locked) Looking back over 12 years of social practice in Sydney’s West, Curator Anne Loxley speaks to ArtsHub about how C3West has shaped new modes for cultural engagement and defined communities. How strong partnerships made a regional festival a national event (locked) ‘We don’t feel disadvantaged being in the regions. In fact, we see this as an opportunity,' says former Four Winds Chair Sheena Boughen. (Premium content) Premium content Gina Fairley Friday 22 June, 2018 Setting the price point for an arts event can often be the death of it. IKEA demonstrate how flipping the model might guarantee greater success. But does this realistically translate to the arts context? This content is only available to members of ArtsHub Join Now for instant access! A subscription to ArtsHub will enable you to: Access the most comprehensive jobs board for the arts sector, with hundreds of positions posted weekly Keep up to date with the latest industry news Access thousands of members-only features, articles and guides Be in the know with upcoming events and exhibitions added daily ... and much, much more. Join Now and join the British arts community today Member login Email address Password Forgot password? About the author Gina Fairley covers the Visual Arts nationally for ArtsHub. Based in Sydney you can follow her on Twitter @ginafairley and Instagram at fairleygina.