Get em young and reap the long-term outcomes

Research has shown that over 60% of recent visitors attended cultural organisations as children, findings which have significant ramifications for the sector in the future.
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It would seem a no brainer – if you were encouraged to appreciate cultural events when you were a child then that habit would naturally continue as an adult. While most of us have believed this to be fact, now there is statistical data that proves it true. The silver lining in that research, however, is what cultural institutions can do with that knowledge to ensure their future sustainability.

Victoria’s Minister for Creative Industries, Martin Foley MP, recently welcomed Museums Victoria’s 3000th ‘Museum Generation Baby’ – a term we would not even have recognised a decade or two ago.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina