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Five ways creative thinkers build business value

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Matt Jackson

The opportunities for creative professionals to be valued for the way they think are ripe for the taking if they can articulate their value proposition

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About the author

Matt Jackson is the founder of, a business that identifies people problems in workplace culture so that organisations can lift their creativity and team performance. His latest book, The Age of Affect (Richmond Publishing $27.99), now available instore or online at